AI Transparency Statement

At myhotail, artificial intelligence is an important part of how we help hospitality businesses improve their online visibility. We believe AI should support better decisions-not replace human judgement.

Transparency is one of our core principles. We believe our customers should understand when AI is used, how it contributes to our Services and what its limitations are.

This AI Transparency Statement explains how AI supports our Services and what you can expect when using AI-powered features provided by myhotail.

Artificial intelligence supports selected parts of our Services.

Depending on the Service you use, AI may assist with:

• analysing publicly available website content;
• evaluating AI visibility across supported platforms;
• generating recommendations for improving online visibility;
• identifying opportunities to improve website content and structure;
• supporting website audit findings;
• generating written summaries and reports; and
• assisting our team in delivering certain consulting services.

AI is intended to enhance efficiency, consistency and insight. It supports our work but does not replace professional judgement or customer decision-making.

To provide certain AI-powered features, myhotail works with carefully selected third-party AI providers.

Depending on the Service requested, these providers may include:

• OpenAI
• Anthropic
• Google Gemini
• Google AI Overview
• Perplexity

We select providers based on factors including performance, reliability, security and suitability for the relevant task.

The providers used may change over time as technology evolves or as we improve our Services.

Where personal data is processed through third-party AI providers, this is handled in accordance with our Privacy Policy and applicable data protection laws.

Although AI supports parts of our Services, important decisions remain the responsibility of our customers.

Professional services delivered by myhotail may combine AI-generated outputs with human expertise, experience and professional judgement.

We continuously review our workflows to improve the quality, consistency and usefulness of AI-assisted outputs.

AI is used as a tool to support our Services-not as an autonomous decision-maker.

Artificial intelligence is a rapidly evolving technology and, while highly capable, it is not infallible.

AI-generated analyses, recommendations and summaries are based on available information, statistical models and automated processing. As a result, outputs may occasionally contain inaccuracies, omissions or interpretations that differ from human judgement.

In addition, the outputs generated by AI systems may change over time as AI models, publicly available information and external platforms evolve.

For these reasons, AI-generated content should be viewed as a valuable decision-support tool rather than a substitute for independent professional judgement.

Where appropriate, customers should independently review important recommendations before implementing significant business decisions.

Customers remain responsible for how they use the information, analyses and recommendations provided through our Services.

Before making significant commercial, technical or strategic decisions based on AI-generated outputs, customers should consider their own business circumstances and, where appropriate, seek independent professional advice.

Customers are also responsible for ensuring that any information they provide to myhotail is accurate and up to date, as the quality of AI-generated outputs depends in part on the quality of the information available for analysis.

Artificial intelligence develops rapidly, and so do our Services.

We continuously evaluate new technologies, improve our workflows and refine the way AI is integrated into our products and professional services.

This may include:

• improving prompts and workflows;
• introducing new AI capabilities;
• replacing or adding AI providers;
• improving quality assurance processes;
• enhancing the accuracy and consistency of analyses; and
• adapting our Services to technological and regulatory developments.

Our objective is not simply to use AI, but to use it responsibly, transparently and in ways that create meaningful value for our customers.

Responsible use of artificial intelligence is an important part of how we operate.

When developing and delivering our Services, we aim to:

• use AI in a transparent and understandable manner;
• minimise unnecessary processing of personal data;
• apply appropriate human oversight where appropriate;
• continuously monitor and improve the quality of our Services;
• communicate the capabilities and limitations of AI honestly; and
• comply with applicable legal and regulatory requirements.

As artificial intelligence and its regulatory landscape continue to evolve, we will regularly review and update our practices to reflect new technologies, industry standards and legal obligations.

If you have questions about how myhotail uses artificial intelligence or would like further information regarding this AI Transparency Statement, please contact us.

myhotail GbR
Strelitzer Str. 66
10115 Berlin
Germany

Authorized Representative Partners

• Clemens Miller
• Mateo Iacovelli

Email: info@myhotail.com

We welcome questions and feedback regarding our approach to artificial intelligence and remain committed to using AI in a transparent, responsible and customer-focused manner.