Discover your hotel's
AI Visibility

myhotail dashboard preview

Your hotel's
AI presence.
One dashboard.

AI Visibility Overview

Monitor your AI visibility across ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews from one dashboard.

Competitor Benchmarking

Compare your visibility against competitors.

Prompt Coverage

Discover which prompts you're appearing in - and where you're missing.

Generative Engine Optimization (GEO) recommendations

Focus on the improvements to increase your AI visibility.

AI Visibility

AI Models

See how visible you are on ChatGPT, Perplexity, Claude, Gemini and Google AI Overview - tracked over time.

AI Models visibility by platform

Prompt Tracking

Prompt Coverage

Measure how your visibility changes across different search queries and languages.

Prompt coverage dashboard view

Stay Ahead of the Competition

Competitor Benchmarking

Compare your AI visibility with competitors and identify opportunities to outperform them.

Competitor analysis view

Fix What Matters

GEO Recommendations

Receive prioritised recommendations to improve your visibility across AI platforms.

GEO Actions priority list

Google search is changing - and it's only the beginning.

Google increasingly answers travel questions directly with AI. If your hotel isn't included in those answers, you're far less likely to be discovered by potential guests.

Before

Blue links

  • Google returns a ranked list of pages
  • Traveller clicks through to compare
  • Hotels compete on keywords and backlinks

Now

AI search

  • AI surfaces a shortlist of hotels directly in the answer
  • Far fewer hotels are shown than a traditional results page
  • Hotels not readable by AI are invisible

SEO still matters.
Here's what's changed.

Still the foundation

SEO

Why it still matters

Google's AI features use retrieval-augmented generation (RAG) - they pull from the search index first, then generate an answer. If your website isn't indexed and discoverable, your chances of appearing in AI-generated responses are much lower.

What still applies

Crawlability, mobile experience, page speed, domain authority, structured data, clear site architecture, high-quality backlinks, and more - all of this still feeds directly into AI visibility.

What to ignore

Don't rely on AI-specific gimmicks such as llms.txt or rewriting pages purely for AI bots - these alone won't improve visibility.

What AI search adds

AI Search

What's different

AI systems go beyond keyword matching. They understand meaning, context, and intent - and they favour content with genuine expertise and a unique point of view.

What matters more now

Non-commodity content that reflects real experience - your hotel's story, guest reviews, what makes your hotel specific. Clear entity signals so AI knows exactly who you are, where you are, and who you're right for.

The bottom line

A hotel with strong SEO foundations and content that reads as genuinely useful - not generic - is the one AI systems will confidently recommend.

Everything your hotel needs to
win on AI search.

Audit
Track
Grow

AI Visibility Audit

Understand how visible your hotel is across today's leading AI platforms.

We analyse how your hotel appears across ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews. You'll receive your myhotail Visibility Score™, platform-by-platform insights, competitor comparisons, and Generative Engine Optimisation (GEO) recommendations to help your hotel appear in more AI recommendations.

Get a free audit →

AI Visibility Dashboard

Monitor your AI visibility over time.

Track your hotel's visibility across every major AI platform from a single dashboard. Monitor changes in your myhotail Visibility Score™, compare performance across platforms and languages, see how competitors evolve, and receive ongoing insights into what's improving - or holding back - your visibility.

See the dashboard →

Growth Partnership

Long-term AI visibility as search evolves.

AI search changes every month. We monitor your visibility, update your GEO strategy, and keep your hotel ahead as ChatGPT, Gemini and Perplexity evolve. You focus on your guests.

Talk to us →
AI visibility audit - mention rate per AI platform
myhotail dashboard preview
myhotail Visibility Score
+30 pts YTD
61
Jan
74
Mar
86
May
91
Jun
vs. 6 months ago ↑ 49%

See where your hotel
stands today.

Free AI visibility audit - see exactly how your hotel appears across the platforms your guests use.