Travellers are increasingly turning to AI assistants like ChatGPT, Perplexity, and Google's AI Overviews as an early stop when researching where to stay. Google is evolving how search results are presented, with AI-generated answers becoming increasingly prominent. Hotels that aren't readable by AI risk being left out of that conversation entirely.
of bookings for independent properties came through OTAs in 2024
of travellers use AI to find where to stay
of consumers want AI in future travel plans
lost to OTA fees on every booking
Everything we build is designed for hotels, not generic businesses.
Get recommended by AI before travellers reach the OTAs.
Dashboards and trackers show exactly how AI models mention your hotel over time.
Increase profitable bookings through your direct channel and keep more of what you earn.
Audit · Track · Grow
Free AI Visibility Audit
We analyse how your hotel appears across ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews and turn it into your myhotail Visibility Score™ - one number for how often AI recommends you. You'll see where you're recommended, where you're missing, and exactly what to improve.
Get a free audit →AI Visibility Dashboard
Your dashboard tracks your myhotail Visibility Score every month - per platform, prompt coverage in every language, and where competitors outrank you. See what moved, and why.
See the dashboard →Growth Partnership
AI search is constantly evolving. We continuously monitor your visibility, implement improvements, and adapt your hotel's online presence so you're ready for what's next. You focus on your guests - we handle the rest.
Talk to us →
myhotail is built for independent hotels looking to reduce OTA dependency and grow direct bookings. We work exclusively with hospitality - no other industries.
Travellers are increasingly using ChatGPT, Perplexity, and Google's AI features to research and choose where to stay. These platforms don't rank pages the way traditional search does - they recommend hotels based on what they can read and understand from your site. If your hotel isn't structured for AI to interpret, you're invisible in those recommendations.
Traditional SEO optimises for Google's search results pages - keywords, backlinks, page rankings. AI visibility is about being readable and recommendable by AI platforms, which requires schema markup, structured content, and a different technical approach.
No. OTAs remain an important booking channel. myhotail helps shift the balance so more guests find you directly, reducing how much you pay in commissions without cutting OTAs out entirely.
No. We handle the technical implementation - site rebuilds, structured data, automations. You continue running your hotel.
Start with a free AI visibility Scan to see where you stand. From there: a one-time Report with a prioritized action plan, a Dashboard subscription with a live dashboard and a scan each month to track your myhotail Visibility Score, and a fully managed Growth Partnership where we implement every fix and keep you ahead as AI search evolves. Details are in the Services section above.
